Our interactive sessions are designed to guide C-suite executives and business
analysts to a better understanding of the strategies and technologies that are necessary to
shape your data into an asset that's consumable and actionable.
YOUR SESSION OPTIONS
Tailored to C-suite sponsors and middle managers, this session simplifies the complex language of data to help you:
- Integrate multiple sources of data
- View how data can work across business units
- Use data to adapt to evolving business needs
- Build a foundation with your data which is nimble and scalable
- Hire the right Business Technologists for your organization
Beyond covering the areas in our BI Exploration session, this deeper dive is for Business Analysts who want to improve their skills in:
- Working with Excel and Power Pivot
- Designing dashboards using Microsoft’s Power BI
- Using Tableau for data visualization
- Building data models (group exercise)
- Make the presentation of data more engaging with better design & the art of storytelling
More Information Coming Soon
YOUR SESSION OPTIONS
Tailored to C-suite sponsors and middle managers, this session simplifies the complex language of data to help you:
- Integrate multiple sources of data
- View how data can work across business units
- Use data to adapt to evolving business needs
- Build a foundation with your data which is nimble and scalable
- Hire the right Business Technologists for your organization
Course Description
Beyond covering the areas in our BI Exploration session, this deeper dive is for Business Analysts who want to improve their skills in:
- Working with Excel and Power Pivot
- Designing dashboards using Microsoft’s Power BI
- Using Tableau for data visualization
- Building data models (group exercise)
- Make the presentation of data more engaging with better design & the art of storytelling
More Information Coming Soon
SESSION INSTRUCTORS
STEVE CZAJKOWSKI
VP - MARKET RESEARCH & BUSINESS INTELLIGENCE
To do this job, you have to be smart. But it’s Steve’s humility that impresses clients just as much. For Steve, it’s not just about finding the story in the data, but also translating that story into language that’s accessible, consumable, and actionable.
In addition to marketing research, Steve has 20 years of experience in statistical analysis, business intelligence and analytics, global information technology, and sales and consumer marketing at Fortune 100 consumer products companies, including Mattel/Fisher-Price for 10 years. His experience includes in-depth expertise in business analytics, specifically research design, data warehouse design, data acquisition, geo-mapping, and the visualization and presentation of data. Steve is also a full-contact chess player who takes no prisoners.
Steve earned both his undergraduate degree in Finance as well as his MBA from Canisius College, where he is also an adjunct professor of Marketing Analytics.
STEVE CZAJKOWSKI
VP - MARKET RESEARCH & BUSINESS INTELLIGENCE
To do this job, you have to be smart. But it’s Steve’s humility that impresses clients just as much. For Steve, it’s not just about finding the story in the data, but also translating that story into language that’s accessible, consumable, and actionable.
In addition to marketing research, Steve has 20 years of experience in statistical analysis, business intelligence and analytics, global information technology, and sales and consumer marketing at Fortune 100 consumer products companies, including Mattel/Fisher-Price for 10 years. His experience includes in-depth expertise in business analytics, specifically research design, data warehouse design, data acquisition, geo-mapping, and the visualization and presentation of data. Steve is also a full-contact chess player who takes no prisoners.
Steve earned both his undergraduate degree in Finance as well as his MBA from Canisius College, where he is also an adjunct professor of Marketing Analytics.
BRYAN LEFAUVE
PRESIDENT
You want Bryan working on your project with a longing typically reserved for marriage proposals and first-round draft picks. Bryan’s personal, yet practiced approach is the hallmark of his business acumen, guiding clients through research projects, marketing campaigns, and strategic planning for more than a decade.
A self-anointed “data geek,” Bryan’s rabid affinity for charts, graphs, and spreadsheets serves as the foundation for converting complex research and compelling intelligence into go-forward business strategy. To complement his critical thinking, Bryan brings the steady discipline to ensure that Pathfinder stays on course in pursuit of consistent and sustainable growth for its partners.
Bryan holds a bachelor’s degree in communications arts and a minor in advertising communications from Gannon University. He also earned a master’s degree in media management from Syracuse University.
JEFF SCHAEFER
VP - STRATEGY
Strategic planner, seasoned researcher, business consultant, interactive maven, media guru, and PR pro are a lot of titles to squeeze onto a business card. Sometimes it’s easier to say “Vice President” and call it a day. Not that we want to diminish Jeff’s cross-functional expertise with a more comprehensive label. We would just rather spend the bulk of our time putting his experience to work for you.
A lifelong baseball fanatic, Jeff knows a thing or two about combining raw data with predictive analytics to get results. Immersing himself in numerous forms of research—from media and syndicated to primary and secondary—he can unearth relevant and actionable insights to develop a game plan for long-term success, no matter how your market evolves.
Jeff holds a bachelor’s degree in Environmental Science/Political Studies from Allegheny College.
BRYAN LEFAUVE
PRESIDENT
You want Bryan working on your project with a longing typically reserved for marriage proposals and first-round draft picks. Bryan’s personal, yet practiced approach is the hallmark of his business acumen, guiding clients through research projects, marketing campaigns, and strategic planning for more than a decade.
A self-anointed “data geek,” Bryan’s rabid affinity for charts, graphs, and spreadsheets serves as the foundation for converting complex research and compelling intelligence into go-forward business strategy. To complement his critical thinking, Bryan brings the steady discipline to ensure that Pathfinder stays on course in pursuit of consistent and sustainable growth for its partners.
Bryan holds a bachelor’s degree in communications arts and a minor in advertising communications from Gannon University. He also earned a master’s degree in media management from Syracuse University.
JEFF SCHAEFER
VP - STRATEGY
Strategic planner, seasoned researcher, business consultant, interactive maven, media guru, and PR pro are a lot of titles to squeeze onto a business card. Sometimes it’s easier to say “Vice President” and call it a day. Not that we want to diminish Jeff’s cross-functional expertise with a more comprehensive label. We would just rather spend the bulk of our time putting his experience to work for you.
A lifelong baseball fanatic, Jeff knows a thing or two about combining raw data with predictive analytics to get results. Immersing himself in numerous forms of research—from media and syndicated to primary and secondary—he can unearth relevant and actionable insights to develop a game plan for long-term success, no matter how your market evolves.
Jeff holds a bachelor’s degree in Environmental Science/Political Studies from Allegheny College.
Questions before you start your journey?
At Pathfinder, our approach to research, intelligence, and strategy isn’t just scientific. It’s personal. Let us illuminate the insights to help you grow.
Connect
Email: alewis@pathfinderinsights.comPhone: 716.674.3151
4493 Walden Avenue
Lancaster, NY 14086